For the second year in a row, Zurich’s passion for fashion will feature a variety of pop-up-stores and events where thousands of fashion lovers can meet the talent behind the latest trends.
The FASHIONHOTEL Spring Edition 18 will take place at Kameha Grand Zurich where 80 up-and-coming fashion, beauty and lifestyle labels will reveal the latest spring-summer trends.
For the three-day weekend event, visitors can go between the hotel rooms transformed into pop-up stores to discover and shop for the latest designs.
Guests will also have the opportunity to meet the faces behind the brands and other fashion influencers to learn about the newest fashion innovations.
Highlights of the event include a pre-opening fashion show, various workshops on styling, food and lifestyle, a yoga class, and a ticketed music event where shoppers can dance to the DJ line up.
The FASHIONHOTEL aims to provide a platform for local talent to display their fashion designs while offering visitors an exciting way to learn about the fashion world.
The event welcomed around 8,000 visitors to both its Spring and Autumn events last year, with numbers expected to double this year.