W Hotels Worldwide, part of Marriott International, has re-entered Australia with the opening of W Brisbane.
Owned by Shayher Group, W Brisbane is a vibrant addition to the Sunshine State in a stellar location overlooking the Brisbane River.
The new hotel delivers an intoxicating mix of fast-paced urban style and modern design, all with a decidedly cheeky Aussie point of view.
“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” Marriott International Asia-Pacific vice-president for luxury brands and brand marketing Bruce Ryde said.
“Brisbane’s bustling riverbank is a hotspot for travellers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”
Designed by the renowned Australian interior design agency Nic Graham & Associates, W Brisbane brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of Brisbane River and the visual connection to the city’s famed arts precinct.
A staircase of timber river reeds leads guests to the Welcome Desk and the Living Room (the W brand’s take on the traditional hotel lobby).
Earthy tones, sedimentary layers, frayed edges and raw beauty associated with the Australian outback start from the arrival entrance and continue throughout the hotel’s public spaces.
There are 312 guestrooms, including 32 lux suites, all brimming with river views and the latest in technology and entertainment.
The rooms prominently feature a white wall inspired by VJ wall panels found on traditional ‘Queenslander’ homes; a cheeky nod to Australiana throughout and a 10-gallon drum ‘outback bath experience’.
The penultimate Extreme Wow Suite (a modern interpretation of the traditional presidential suite) on Level 33 showcases a limitless panoramic vista from the river to the mountains and beyond.
W Brisbane showcases three distinct bar and dining venues for cocktails and cuisine.
Three Blue Ducks, the hotel’s signature restaurant and a first for Queensland, mixes Brisbane’s vibrant yet laid-back culture with The Ducks legendary paddock to plate ethos.
Living Room Bar evolves from a serene daytime lounge to a glam cocktail bar by night, and WET Deck rooftop bar offers an array of poolside drinks and bites.
At AWAY Spa, guests can detox, de-stress and rejuvenate the body, mind and soul with a treatment menu of facials and massages in addition to pampering beauty treatments.
The spa will also be home to Edwards And Co. hair salon with the style-centric hair haven making their Brisbane debut, while the FIT gym offers state-of-the-art Technogym equipment and resident Personal Trainers.