Soho House Amsterdam has established its place as the favoured meeting spot of the city’s creative community – something that is perhaps to be expected from what has become one of the world’s trendiest networks of members’ clubs. The Amsterdam House is set within the limestone and granite-clad Bungehuis building on the Spuistraat, one of the arterial roads which connects the north to south and is dotted with quaint eateries, bars and boutiques.
Set over six stories, the house references the art deco and academic heritage of the building while contemporising it to appeal to Amsterdam’s cool scene. In summer, this manifests most obviously on the rooftop, where members and hotel guests sip bloody marys by the swimming pool, lounging on coral-coloured cabanas while a resident DJ spins ambient hip-hop and disco tunes.
With a 360-degree view of the Dam, on a good day, the rooftop is arguably the hotel’s best feature. During my visit to Soho House, I happily spent hours stationed near the pool, soaking up the atmosphere and the late-summer sunshine. Across from the pool area, an alfresco restaurant serves casual tapas-style plates and the whole rooftop is framed by a picturesque wildflower garden. Despite being in the centre of the city, you can’t help but feel as though you are in your own little Amsterdam bubble.
Established in London in 1995, Soho House has become an expansive global members’ club aimed at those working in creative industries, with 22 properties – and counting – spanning from Barcelona to Malibu Beach. Each House reflects the characteristics of its surroundings while retaining the sophisticated markers which have come to define the brand. Members of Soho House have access to dedicated leisure and working spaces and receive discounts on room rates, along with other benefits.
The Amsterdam House features 79 hotel rooms, the categories of which range from ‘tiny’ to ‘extra-large’. Those with an appreciation for vintage and art deco design will likely enjoy their surroundings, with rooms featuring a mixture of antique pieces and specially designed furniture, rugs, bedding and decor. (And, if you’re particularly fond of the design, Soho Home is the brand’s online shop offering a selection of home decor and furniture pieces from its properties around the world.)
Upstairs, the common spaces are framed by a curated collection of local artworks, said to be a nod to famed Dutch painters such as Van Gough and Rembrandt. Other design attributes like the wall panelling take cues from the listed details in the Bungehuis, which was formerly used as the humanities building for the University of Amsterdam. A bar clad in fabric was inspired by the Ons’ Lieve Heer op Solder ‘hidden church’, which is a short walk from the property.
On the fourth floor, a well-equipped gym has HIIT classes, yoga, and Technogym equipment, while a fifth-floor cinema hosts screenings and events for members and guests. On the ground floor, there’s the bright and relaxing Cowshed spa and the pastel-hued Cecconi’s restaurant, both of which are open to the public. There’s also, fittingly, parking space for 75 bikes so guests can explore the cycling capital of the world like a local. (Provided they can tear themselves away from the rooftop.)
Find out more: sohohouseamsterdam.com/en