The World of Wearable Art is WOW

One of New Zealand’s cultural success stories has been the spectacular growth of the World of WearableArt – better known as WOW. This annual design awards show, held in Wellington, combines the worlds of fashion, art, technology and entertainment in one huge event.

This unique event attracts 50,000 people every year, and has encouraged an explosion of creative activity, inspiring a wide range of fashion designers, artists, costume-makers and other artisans from all over the world to enter.

The range of garments produced for the event is simply breathtaking, as the rules of competition mean that anything that is in any way wearable can find a place on stage, so long as it is original, beautifully designed and well-made. This also results in garments that are constructed from an extraordinary array of materials. The show is on from Thursday 24 September to Sunday 11 October (Thursday to Sunday nights).