SO Sofitel opens in Hua Hin, Thailand


The newest SO Sofitel resort in the Asia Pacific has opened its doors, and is poised to become Thailand’s next sought-after resort destination for style-conscious travellers seeking a luxury escape.

Just a two-and-a-half-hour drive away from bustling Bangkok, SO Sofitel Hua Hin combines a mix of pleasure, style and soul through its ‘Imaginative Escape’ concept, capturing Thailand’s playful beachside style and appealing to design enthusiasts and trendsetters.

Energetic, social and stylish, the SO Sofitel brand is known for combining sophisticated French elegance with the dynamic influences of each hotel’s locale, and the resort seamlessly encapsulates the refined, nostalgic seaside charm of Hua Hin, with private access to Cha-am beach.

The design driven resort features the creative flair and signature style of a team of local and international designers and architects, and features sophisticated urban artwork, open courtyards, private pathways, a natural palette of aged wood and an ‘Evolution of Life’ theme, featuring animal sculptures throughout the property to add a whimsical surprise around every corner and complement the surrounding environment. There is even the art ‘Galerie’, which will rotate exhibitions from local and international up-and-coming artists every three months.

There are 77 guest rooms which include two individual room styles, SO Nature, with simple natural elements, and SO Arty with chic, contemporary design, as well as six SO pool villas featuring flat-screen TVs, an Apple Mac Mini and complimentary local refreshments.

Three dining and bar outlets provide innovative food and beverage offerings at authentic Thai restaurant White Oven, panoramic rooftop bar HI-SO, and casual beachfront eatery Beach Society, which also hosts seafood BBQs and beach parties.

Guests seeking a pampering experience can indulge in a vast array of treatments and services at SO SPA, while those wanting to remain active while on holiday can make use of SO FIT as well two pools, including the adults-only Solarium Pool.

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