Turn heads with Sydney’s new Pink Merc

If you love pink and vintage vibes, look no further than That Pink Merc, quite possibly the most unique (and fun) way to explore Sydney.

The former editor of Vacations & Travel magazine, Katrina Holden knows a thing or two about style. From her wardrobe to her home interiors, her look is all about colour and class. Now the entrepreneur is taking her style to the streets, in the form of a dreamy 1975 baby-pink Mercedes Benz, complete with original interiors.

Katrina Holden
Katrina Holden

Ride the moment

Enter That Pink Merc, which comes with a chauffeur so you and three friends can enjoy your twirl around Sydney. There are no set itineraries or themes – hire the car for a scenic route lunch drop-off, a super-cool wedding car moment, a drive to watch a pretty sunset against the bonnet, a romantic picnic parked up beside the merc, a pretty in pink marriage proposal, a ride to take some pics for the gram, a milestone birthday ride around one’s neighbourhood and a drive through the city just to stop traffic before getting dropped off at a hotel for the night…

If you want to take the experience up a notch, make the most of add-ons like a gourmet cheese pack, #RideTheMoment cupcakes or a posy of florals with a hand-written card, among others.

Breaking rules

“That Pink Merc is all about throwing traditional hire car rules out the window and letting people make up their own moments, exactly as they want them to be” says Katrina. “We have had so many rules the last two years, we just wanted to remove all layers of restriction and let people create the level of fun, sophistication or style that they want on this experience.

“Of course, if people come to us and want us to tell them what they should do – we will absolutely help them out with some incredible ideas” she says.

That Pink Merc is a COVID-safe business with a fully vaccinated driving team. As per current NSW Health regulations, riders will need to be vaccinated to enjoy their moment. Ride the Moment experiences in That Pink Merc start from $300 + GST and can be easily booked online.