Ovolo Hotels has officially taken ownership of Emporium Hotel Fortitude Valley, marking the start of a new era – the ‘ovolution’ – with the introduction of The Valley Brisbane.
The Valley Brisbane is the first phase in the evolution of the famed hotel where selected Ovolo touches, such as effortless living and experience-based culture, will take centre stage.
Phase two will see the hotel evolve to become Ovolo The Valley, with the transformation of rooms, public spaces and some exciting new food and drink concepts added.
The hotel will also feature unique art and design alongside the celebrated Ovolo ‘Freebies’, such as free mini bar, breakfast, WiFi, happy hour, all-day snacks and more.
“The Emporium Hotel was an obvious addition to our collection of hotels, given its design heritage, service-focused culture and location, as we aim to bring Ovolo’s effortless living ethos and unique design to Brisbane through this hotel and the recent launch of Ovolo Inchcolm,” The Ovolo Group, chief executive officer, Girish Jhunjhnuwala said.
“We are excited to see the evolution of this hotel come to life over the remainder of 2018 with some creative collaborations with leading hotel design agency Wood’s Bagot and famed New York F&B concept and design agency AvroKO to launch the truly unique Ovolo The Valley.”
The Valley Brisbane marks the second milestone for the boutique designer hotel collection in Brisbane after the launch of Ovolo Inchcolm in early April.
The collection has seen a rapid expansion in Australia over the past 12 months also including the renowned Hotel Hotel in Canberra, taking its Australian collection of hotels to six properties and four in Hong Kong.