Marriott International has launched its new Club Marriott program, combining three dining loyalty programs in the Asia Pacific into one single paid membership program.
The new program combines Club Marriott, Eat Drink & More, and Star Privilege, offering members more choices and benefits, across 200 participating hotels across 15 brands in 13 countries across the region, with more hotels joining every month.
Furthermore, the new Club Marriott membership offers experiences that go beyond food and beverage, aiming to build an even stronger loyalty base that recognises guests with exclusive events, experiences and a sense of community.
“Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognising the ‘local member’ through exclusive benefits and memorable experiences across a vast variety of brands,” Marriott International, Asia Pacific, chief sales and marketing officer Peggy Fang Roe says.
Opening the door to endless hotel experiences, Club Marriott membership offers 20 percent off food and beverage, and best available room rates at all participating hotels in the Asia Pacific. Even when not travelling, members may continue to benefit from room privileges such as complementary stays and upgrades, and spa, fitness and wellness vouchers. Members will also be personally recognised on special occasions, from catering discounts for those important dates and invitations to exclusive member events, and their children will also be treated to parties and surprises.
The Pacific region is the first to launch this special membership program in six key locations in Australia, New Zealand, Fiji, New Caledonia and Samoa, currently involving 25 hotels.
Following the launch in the Pacific, the new combined Club Marriott program will roll out in the rest of the Asia Pacific regions starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan and Korea throughout June, July and August. The Philippines will launch the program in November and Thailand by December this year.