Despite recent reports that Southern Thailand’s famous Maya Beach will close for three months this year, the Phi Phi National Park Office has confirmed to the Tourism Authority of Thailand (TAT) that the park will remain open.
Discussions were held last year about the management of Koh Phi Phi Lei, and while the option to close the beach to tourists was discussed, it did not go through.
“With a continued marketing focus on immersive experiences such as wellness retreats, culinary experiences, eco-tourism and agro-tourism, TAT aims to move away from the nation’s previous appeal as a budget destination for young full moon party-goers, to now focussing on the increasing global demand for a high-end quality tourism product,” TAT Oceania director Rujiras Chatchalermkit says.
As the popularity of Thailand grows, the Department of National Parks, Wildlife and Plant Conservation is looking at ways to improve management of the country’s natural resources.
One such measure is limiting the number of boats allowed to visit popular islands such as the Koh Phi Phi, and the Similan and Surin Islands.
The Thai government continues to promote sustainable tourism, with a focus on quality over quantity.
“This focus on quality tourism has seen a move from simply counting visitor numbers to measuring tourism revenue.”