A new tourism campaign from ‘Inspired by Iceland’ takes aim at Facebook founder Mark Zuckerberg.
The video hilariously mocks Zuckerberg’s recent video announcement of his company’s name change to Meta.
Iceland’s parody features a Zuckerberg lookalike, “Zack Mossbergsson” who pokes fun at Zuckerberg’s notorious stiffness.
“Hi and welcome to this very natural setting,” Mossbergsson says as he looks expressionless down the barrel of the camera.
“Today I want to talk about a revolutionary approach to connect our world without being super weird.”
“Some said it’s not possible. Some said it’s out of reach. To them, we say it’s already here. Seriously. Look, it’s right here,” he continues while pointing out the window to an Icelandic snowscape.
Mossbergsson introduces the “Icelandverse,” which he describes as an, “enhanced actual reality without silly looking headsets.” It’s a clear jab at Zuckerberg’s ambitions for a metaverse virtual reality world.
Throughout the ad he encourages viewers to visit the ‘Icelandverse’, its main selling points being “water that is wet” and “skies you can see with your eyeballs.”
At one point Mossbergsson appears in the video doused in sunscreen, mimicking the hilarious meme of Zuckerberg lathered in a full face of sunscreen.
The internet reacts
Despite all the not-so-subtle digs, Zuckerberg responded by taking it all in his stride.
“Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too,” the Facebook founder commented on the video.
The video has gone viral since it was first posted just a few days ago, racking up more than 800,000 views on YouTube.
It’s been well received with one viewer commenting: “This is the best thing I’ve watched on the internet in a long time. Thank you.”
“Whoever thought of the idea for this commercial, deserves a year’s bonus for the brilliant ad. Can’t wait to visit,” added another.
Watch the full video here.
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