Is this the world’s most beautiful voyage?

Hurtigruten’s Norwegian Coastal Express has been dubbed the ‘world’s most beautiful voyage’. For good reason. And now there’s an additional incentive to enjoy this epic adventure – book one passenger, and the second travels for half price. 

Norway may be small in land size, but it has an immense coast. It’s the second longest in the world, in fact, spanning more than 100,000 kilometres. If you stretched it out, it would circle the world two and a half times. 

Needless to say, the best way to take the pulse of the Scandinavian country is from the water aboard a Hurtigruten ship. 

Geirangerfjord Norway

A beautiful voyage through history

The Norwegian-flagged line has been cruising the coast here for almost 130 years. It connects communities and reveals the natural drama and colourful ports of the country to passengers from across the planet. 

The original voyage is the Hurtigruten Norwegian Coastal Express, dubbed ‘the world’s most beautiful voyage’. Think yawning fjords dotted with glaciers that twinkle like gems. Soaring snow-dusted mountains. Far-flung islands where the aurora borealis colours the sky in winter, and the Midnight Sun glows throughout summer. A landscape of polar bears, whales and dainty reindeer… 

This is the Norway that postcards were made for, the backdrop for thriving Indigenous culture and a just as fascinating food scene.  

And now, you have an added incentive to enjoy the world’s most beautiful voyage: 50% off the rate of the second guest. 

Hurtigruten Voyage food tasting
Taste the finest and freshest aboard a Hurtigruten voyage

Three reasons to book the world’s most beautiful voyage

To be honest, we could have called this ‘100 reasons to book the world’s most beautiful voyage’. There’s no limit to Norway’s environmental and cultural splendour. But here are three things to inspire your immediate travels. 

1. As authentic as it gets

Hurtigruten was born on the Norwegian coast. The company has navigated its fjords, explored its islands, admired its mountains, and braved its weather every day, every season, and every year for almost 130 years. 

You can be sure no one knows the coast and its attractions better. Not to mention the communities that call this spectacular part of the world home. In fact, Hurtigruten has been connecting and sustaining remote coastal communities up and down the length of Norway since it floated its first ship. 

This heritage doesn’t come lightly. Hurtigruten’s newest ambassadors take pride waving to villagers, knowing their presence here is bolstering businesses while protecting the planet. 

This environment is as fragile as it is beautiful, and Hurtigruten is a steward when it comes to ensuring it will stay this way for future generations. The company has the strictest eco-credentials at sea, from its ground-breaking ships to its passion for inspiring guests to become environmental ambassadors.

Hurtigruten was one of the first major companies to ban single-use plastic throughout their fleet, in 2018. More recently, Hurtigruten initiated one of Europe’s largest environmental ship upgrades. With three of their seven coastal ships being converted to hybrid-powered ships (following suit of their sister brand Hurtigruten Expeditions introducing the world’s first hybrid in 2019), guests can look forward to greener sailings.

Into Trollfjord – a spectacular arctic fjord.

2. Partnerships that go the distance

Whether at mealtime or when exploring the land, Hurtigruten has always been committed to cultivating strong relationships with Norwegian suppliers. Like that fisherman whose sustainable, line-caught Arctic char turns up on your dinner plate one evening. Or the Sami villagers who welcome you to their community to learn about Indigenous culture. 

It makes sense – more than ever. Travellers want to know that they’re leaving a minimal footprint when exploring. They want to contribute to the future of artisan growers, makers, producers and communities. 

Best practice experiences are de rigueur, from Hurtigruten’s included and optional seasonal excursions, to its delicious food made from locally sourced ingredients thanks to the Norway’s Coastal Kitchen concept. Did you know that 80% of the company’s on-board food and beverages comes from a network of 50 hand-picked Norwegian suppliers? 

hurtigruten voyage
Hurtigruten has always been committed to cultivating strong relationships with Norwegian suppliers. Including the fishermen that supply your dinners.

3. Talent and expertise

It’s not just Hurtigruten’s founders who are passionate about Norway. Many of the company’s current generation of employees grew up along the very coast you’re cruising. Most will tell you about the first time they stepped aboard a Hurtigruten ship to enjoy the world’s most beautiful voyage as a kid. 

Regardless of their background – whether a photographer, marine biologist, geologist or anthropologist – Hurtigruten’s enthusiastic on-board Coastal Experts bring their wealth of knowledge to every journey, enhancing your experience with treasured insights.

Looking for a further 97 reasons to book the world’s most beautiful voyage? Click here to read the Signature Luxury Travel & Style Hurtigruten Ultimate Guide to Sustainable Cruising, or flick through the latest, award-winning Hurtigruten Digital Magazine.

*Terms and conditions apply. Offer ends 31 March 2022 unless sold out prior. Visit for full terms and conditions.

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