Hilton has announced the launch of their newest lifestyle brand, Tempo, aimed at the growing market segment of ambitious ‘modern achievers’. Essentially, the new chain of hotels is set to be more achievable for younger travellers while targeting their passion for wellness and sustainability and personal growth.
Tempo will be the 18th brand added to Hilton’s already impressive hotel portfolio and a pioneer of this new market segment for ambitious individuals.
While the location of the first Tempo hotel is yet to be revealed, the foundations for what is expected have already been established. Signature elements include reinvigorating and relaxing guest rooms; shared spaces and amenities designed to inspire, exciting new culinary journeys and sustainable practices.
In-room experiences will include collections of morning and bedtime rituals available through the in-room TV, created in partnership with renowned behaviour change platform Thrive Global, by Arianna Huffington. There will also be a finely tuned sleep environment and a dedicated ‘Get Ready Zone’ as a space to get organised for the day. Meanwhile, the oversized bath suite, which includes mirrors with built-in Bluetooth speakers, is designed to help guests recharge and renew.
Hotel amenities will include state-of-the-art fitness offerings; flexible meeting spaces and informal areas perfect for collaborating with teammates or working on individual tasks.
As for the food and beverage offering, Tempo by Hilton has teamed up with award-winning Blau + Associates to develop a culinary offering that helps sustain energy and boost focus. Concepts include the in-lobby Fuel Bar serving coffee, tea and energy snacks; a casual café with healthy breakfast favourites and smoothies; and an in-lobby bar with craft cocktails and small plates. Additionally, Blau + Associates will collaborate with Hilton to form a Chef Collective, an advisory board of young up-and-coming chefs who will help curate seasonal menus.
The new brand has also established a set of sustainable practices that will align with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. For instance, hydration stations throughout the property aim to reduce the use of single-use plastic water bottles and full-size bath amenities will limit the number of disposable plastics. Responsible and local sourcing of products will also be prioritized, as will a global food waste reduction program.
Tempo by Hilton is the latest brand created by Hilton created to meet rising trends of up and coming travellers and already it has seen strong momentum. Hilton has confirmed at least 30 new Tempo properties are under development across the United States with many more being considered.
This comes after the successful launch of Motto by Hilton – an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations – and Signia Hilton – the portfolio’s premier meetings and events brand.
Find out more: tempobyhilton.com