The immersive multimedia exhibition Gucci Garden Archetypes is on at the Powerhouse Ultimo until 15 January. And best yet, it’s free.
Recreating Gucci’s most seminal and adventurous advertising campaigns by recent Creative Director Alessandro Michele, Gucci Garden Archetypes has arrived in Australia, the 7th stop on a global adventure for the Italian fashion brand as it weaves its way through Asia.
Recent Gucci campaigns have been more than memorable – with bold pop culture references and a playfulness that has become synonymous with the brand. At Gucci Garden in Sydney, a network of themed spaces and corridors bring the intricate creative direction of Gucci campaigns to life in a fun-filled exploration of fashion, drawing inspiration from music, art, and travel.
An archetype is an original form from which all copies are made, never to be recreated again. This seems fitting for Gucci, which has been at the apex of fashion design for over 100 years.
Wander a mirrored labyrinth to enter a stately home like the one at the heart of the Cruise 2016. Or ride on an LA subway carriage inspired by the Fall Winter 2015 campaign, Alessandro’s first.
Enter the scented floral paradise of Gucci Bloom, a hidden imaginary garden inspired by the perfume campaign fronted by actress Dakota Johnson. Pre-Fall 2018’s homage to the Parisian youth of ‘May 68’ is evoked by graffiti walls sprayed through the exhibition.
Visitors can also find themselves in the 80s nightclub bathroom of the Berlin-set Spring Summer 2016 campaign. It’s one of V&T’s favourite spaces.
It’s the imagination of Alessandro Michele on display and in true Gucci style – fun, frivolous and very bold. And best yet, it’s free! Fashion has never been so affordable.
The Gucci Garden Archetypes exhibition runs until 15 January 2023 at the Powerhouse Ultimo, Sydney.
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