Tourism Ireland is turning digital billboards in four major cities across the world into stages as part of the Green Button Festival on St Patrick’s Day, 17 March.
The unique Green Button Festival will enable city-dwellers in Sydney, London, New York and Milan to interact with the billboards. The interactions will trigger sound and vision recordings of some of Ireland’s top talent performing at various locations.
The event will be the first music billboard festival to happen across time zones controlled by individuals’ mobile phones.
How will the Sydney Green Button Festival work?
In Sydney, the Festival will come to life at the Overseas Passenger Terminal from 11am to 7pm on Thursday 17 March.
Passers-by can use their smartphone to scan giant QR codes and press the green button to activate a performance.
Ireland is celebrating its legendary St Patrick’s Day festivities live and in-person for the first time in two years. For those who cannot be in Ireland personally, the Green Button Festival is an invitation to celebrate Irish heritage, Irish tradition and Ireland’s national day in a new and exciting way.
In addition to the big city billboards, anyone can view the performances anywhere via Ireland.com.
The performances
The digital festival will include an array of Irish and Northern Irish musicians. The acts will include Hothouse Flowers performing at Temple Bar in Dublin, Clannad and Denise Chaila in County Donegal, Ailbhe Reddy at Dublin Castle and The Pale playing on top of the Tower Museum in Derry~Londonderry.
Ryan McMullan will be one of many acts appearing from the Oh Yeah Music Centre in Belfast. Last year it was named a UNESCO City of Music. Also available on screen will be acts such as contemporary folk band Kíla, DJ and vocalist Gemma Bradley, and Riverdance, performing at the Giant’s Causeway and Cliffs of Moher.
Martin Harte, Director of TradFest Temple Bar said: “This outstanding music festival will connect passers-by in these major cities with some of Ireland’s best-loved musicians. By scanning a QR code on their smartphone at the various billboard sites they will activate a festival stage that will sound out toe-tapping Irish sounds set to giant, full motion images.”
“As Ireland is celebrating its St Patrick’s Day festivities live after a two-year hiatus, we’re absolutely thrilled to be able to bring a glimpse of our amazing music and performance culture to those who can’t be with us in person, via the Green Button Festival.”
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