Funky new Ink Hotels launches in Melbourne’s Southbank

Introducing Ink Hotels, the new brand of hotels recently launched by Next Story Group. Ink Hotels is all about playfulness, colour and vibrancy.

To celebrate the new addition, the brand’s flagship hotel, Ink Hotel Melbourne Southbank, has officially opened in the heart of the city’s hip waterfront hub on City Road. 

The new 15-storey hotel aims to be a comfortable ‘hangout’ for locals and travellers alike. It features trendy common areas suitable for working, socialising or relaxing. And its central location plays a hand in helping the hotel market itself as a place to connect with new people and enjoy a range of social, sporting and cultural events in Melbourne City. 

The Ink Hotels brand believes that life is better when you colour outside the lines. With this in mind, their Melbourne hotel interiors are about as funky as it gets.

Striking graffiti by Blender Studio line the lobby walls, while guest rooms are adorned with art by New York-based Australian artist Brolga.

Ink Hotel Melbourne Southbank

There are 162-rooms on-site as well as a Kitchen & Bar where guests can either ‘grab & go’ or sit down to enjoy a selection of tasty nibbles, cocktails or Victorian sourced wines and beers. 

Marketing to Gen Z

The brand has positioned itself to resonate with travellers with a Gen Z mindset. In doing so, sustainable and environmentally friendly practices have been carefully considered. For instance, Australian-made Metis bathroom amenities include refillable pump bottles that eliminate the need for single-use toiletries. Sparkling and still water dispensers in public spaces enable guests to fill up reusable bottles on their way out, reducing plastic bottle usage. And for each cup of coffee sold, a donation goes towards training and education programme organised by Streat supporting disadvantaged youth.

Ink Hotel Melbourne Southbank

Ink Hotel Melbourne Southbank marks just the beginning for the Ink Hotels brand. A second hotel already in the works to open in Singapore for 2021.

To celebrate the opening of Ink Hotel Melbourne Southbank, guests can enjoy a special opening rate from AUD$119 (USD$84). Bookings must be made between now and 31 January 2020 for stays until 30 June 2020.

To book or find out more visit: inkhotels.com

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