‘Where the bloody hell is he?’: Aussie town’s cheeky campaign to lure Chris Hemsworth

The Central NSW town of Cowra has launched a hilarious campaign to woo Chris Hemsworth to visit.

Hemsworth has been a Tourism Ambassador for Australia since 2016 and locals think it’s about time he promoted areas other than the Great Barrier Reef and Sydney Harbour.

Cowra’s tongue-in-cheek video features more than 50 locals encouraging Chris to come, from tourism personalities and indigenous dancers to firefighters and football players.

Watch it below:

Cowra Tourism Manager Glenn Daley said it’s a big ask but he believes the town has it covered. He’s even suggested building a Big Chris to draw the crowds.

“Cowra’s a real gem in the Central West and has a lot to offer a down to earth family man like Chris who loves the great outdoors.” Daley said.

“If Chris comes to visit, he’ll love surfing at Wyangala Dam, a long lunch at a vineyard, and local adventures such as hot-air ballooning. As the video says, he can come for the pies and stay for the skies.”

Cowra has even made a website at www.GetChrisToCowra.com.au. Visitors can sign a petition, post messages for Chris to read, and track ‘sightings’ of Chris in and around Cowra.

Locals can drop into the Visitor Information Centre to snap a selfie with their life-sized cut-out of Hemsworth.

Cowra business owner and mother of three, Skye Muddle, said she’d like Hemsworth to showcase the unique experiences of this regional town.

“Most people associate Cowra with the Japanese Gardens and prisoner of war breakout, or the Spring canola” Muddle said.

“What they don’t realise is that we have so many other things to see and do in Cowra.”

Cowra NSW landscape
Fields of gold in Cowra. Credit: Canva

That includes canoeing down the Lachlan River, the Ages of Fishes Museum, Blind Freddie’s Bushranger Tour and several local food and wine tours.

Watch Chris Hemsworth in Tourism Australia’s Superbowl ad below.

Good luck Cowra. We’re with you all the way.

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