Celebrity Cruises sails into the digital frontier

Celebrity Cruises, known for their next generation ships, is riding the wave of the future of art with its first foray into non-fungible tokens (NFT). 

In partnership with acclaimed artist Rubem Robierb, Celebrity Cruises has launched the Peacemakers Sunset NFT collection, complementing Robierb’s powerful Peacemakers sculpture featured on its brand-new ship, Celebrity Beyond. Each NFT includes two money-can’t-buy invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, 4 to 6 November 2022. 

The new NFT collection consists of an edition of five motion art pieces, one of which is currently on display at the Cube Art Fair in Times Square from 18 to 22 May 2022. On 1 June, the NFTs will then become available for purchase via the OpenSea platform. Proceeds from the sales will go to the artist.

Additionally, a variation of these NFTs titled “Peacemakers, Blue Sky” can be found on board Celebrity Beyond, making it the very first NFT at Sea. 

Into the digital frontier

“Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships. So it’s only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse,” said Celebrity Cruises Chief Marketing Officer Michael Scheiner.

Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times. At 5pm ET on 1 July, each owner of a Peacemakers Sunset NFT will be deemed the recipient of the invitations to join the ship’s naming ceremony. This includes domestic roundtrip airfare for two, to the Celebrity Beyond naming ceremony and sailing in November.  

Artist Rubem Robierb at work
Artist Rubem Robierb

Originally from Brazil, artist Rubem Robierb lives and works in New York City and Miami. Rubem’s art is been recognised worldwide and has been displayed at exhibits and acclaimed art festivals across the globe. In addition to Robierb’s “Peacemakers” design on board Celebrity Beyond, Celebrity Cruises also features his thought-provoking “Dream Machine” on Celebrity Edge and “Empower Flower” on Celebrity Apex.

Celebrity Beyond began her inaugural season on 27 April 2022 with a 10-night sailing from Southampton, England, to Barcelona, Spain. And will next spend the summer sailing nine-to-10-night itineraries in the Mediterranean. In November, Celebrity Beyond will make her way to Fort Lauderdale for the official naming ceremony. Followed by a winter season of five-to-nine-night Caribbean sailings. 


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