Cebu Pacific, UNICEF fight child poverty

Cebu Pacific has strengthened its partnership with the United Nations Children’s Fund (UNICEF) to help millions of undernourished children in the Philippines as part of the Change for Good program.

The program encourages contributions from passengers on board flights of the airline’s partner carriers, including Cebu Pacific’s Sydney to Manila flights, to provide vulnerable children with life-saving materials and services in more than 150 countries.

In the Philippines, around four million children are “stunted” due to malnourishment, causing irreversible damage to their health, physical growth, and brain development. UNICEF’s First 1,000 Days campaign is committed to providing optimal nutrition from pregnancy to a child’s second year of life, with Cebu Pacific piloting the program in the East Asia and the Pacific region.

The airline has been accepting contributions in all currencies from passengers since 1 July 2016, and in addition to funding nutritional supplements for impoverished households, a portion of the funds also supports barangay-level information drives on nutrition in UNICEF’s focus areas in Northern Samar, Zamboanga, and Maguindano.

“We are very pleased with how warmly our passengers are receiving the Change for Good Program and we are grateful they share our vision of a better future for our children and uplifting lives,” Cebu Pacific president and chief executive officer Lance Gokongwei says.

The transformative impact of these small acts of generosity is significant and you can support this worthy cause and help fight child malnutrition by donating to UNICEF’s Change for Good First 1,000 Days program on your next Cebu Pacific flight.

“Children have the right to survive and thrive, and if they are able to grow to their full extent, they perform better in school and eventually get better jobs as adults, ultimately leading to a healthy and productive workforce, which is key to nation-building,” UNICEF Philippines representative Lotta Sylwander says.

Tags: , , , , , , , , , , ,