Cathay Pacific launches Resident of the World


Cathay Pacific Airways has launched a new travel and lifestyle site, which brings together travel content from some of the top travel sources around the world as well as locally.

Launched as part of the airline company’s Life Well Travelled campaign, Resident of the World has been created to give Australian travellers a go-to place for discovering new destinations and gaining information and inspiration on wherever they may be going, before they hop on the plane.

Featuring content from travel publications, bloggers, in-the-know locals and Cathay Pacific crew, the visual and easy-to-use site will host content on topics including eat and drink; explore; art and design; outdoors; stay and en route, encouraging passengers to travel well.

Cathay Pacific has launched the site with a competition in search of three “Cathay Correspondents” – a writer, photographer and content producer, who will spend five days in a mystery destination and report for Resident of the World.

For full details of the competition, see

Cathay Pacific will be on the search for great content to share with travellers and welcomes submissions from publishers, writers, short film makers, Instagrammers, bloggers and other creators. The airline currently has more than 1.2 million followers on its Facebook page, with many of them searching for information and Resident of the World will take this audience directly to the stories hosted on the creators’ sites.

For more information on flights to Hong Kong, visit #LifeWellTravelled

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